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If you ever patronise your local foodcourts or coffeeshops, BBQ and Fried Spring Chickens and Chicken Wings should not be foreign to you. It all started with Tenderfresh and our customers’ relentless support to good food at even better value for money. At current, Tenderfresh together with its subsidiary banners Golden Rooster, TenderBest, Hokkaido, Amigo’s and Tenderfresh XPress have approximately 150 outlets spanning across the country; with an established presence in the many neighbourhood foodcourts, coffeeshops and Heartland malls. While Tenderfresh was officially incorporated in 1993 under the name of Tenderfresh Fried & BBQ Chicken, its history can be traced as far back to 1979. Tenderfresh is founded by Mr. Jimmy Soh who invested in the idea of retailing farm fresh chickens supplied directly from the harvest of local farms with the primary objective to help these farmers on their poultry supplies.

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At Tenderfresh, we believe in the value of our stakeholders. For our Customers, we believe in delivering REAL GOOD FOOD, guided by 3 Key criteria: (1) FRESHNESS, (2) QUALITY, and (3) CONSISTENCY (ALWAYS). To remind ourselves of our goals in delivering value to our Customers, we made that our tagline. For our Employees, we believe in development. We progress together as a team who are passionate about REAL GOOD FOOD; and offer a place where passionate individuals come together as a team to create the Tenderfresh history. For our Community, we believe in inspiration. Tenderfresh is a 100% locally owned company made possible by the support of its local community. We value the support and inspiration that has been given to us which we in return put in our best in delivering REAL GOOD FOOD for REAL GOOD VALUE.

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